Pinsent Masons Announces Engagement with V7 Go to Enhance AI Capabilities

01 Aug 2024 | 01:37 pm | 1 min. read

Multinational law firm Pinsent Masons has entered into an agreement with AI software firm, V7 Labs, to deploy their new GenAI automation platform, ‘V7 Go’.

V7 Go is a state-of-the-art AI platform that will enable Pinsent Masons to enhance the analysis of natural language sources across its various practice areas, embedding the advantages of Generative AI directly within the firm’s legal services.

V7 Go’s capabilities offer immediate opportunities for increasing efficiency, scale, and quality at Pinsent Masons. This is in line with the firm’s broader R&D strategy to pilot technologies that deliver tangible benefits to its people and clients.

Orlando Conetta, Head of Research and Development at Pinsent Masons, commented:“V7 Go is the equivalent of Excel for natural language processing. Enabling users to scale complex chains of prompts across large volumes of documents. All through an intuitive and powerful UI.

“This investment reflects our view that we are witnessing a significant wave of creativity driven by Generative AI. Our R&D function provides us with the flexibility to rapidly examine new technologies and consider companies, like V7, that sit adjacent to the traditional legal tech marketplace. Challenging thinking as to the potential for AI in the legal industry and supporting services across our global offices.

Alberto Rizzoli, CEO and Co-Founder of V7, added: “We believe there is an enormous opportunity in empowering legal professionals to build and use tailored GenAI automation workflows. This collaboration will bring generative AI workflows to a wide number of legal professionals, helping to accelerate better efficiency and productivity, and in doing so, bring greater value to Pinsent Masons' clients."

Key Contacts

Orlando Conetta

Orlando Conetta

Head of Research & Development

View Profile

Latest press releases

Show me all press releases

Pinsent Masons advises Fintech Asia Limited on reverse takeover

Multinational law firm Pinsent Masons has advised Fintech Asia Limited, a publicly listed company on the mainboard of the London Stock Exchange, in a reverse takeover of ICFG Pte. Ltd.

Pinsent Masons announces approval for opening of new office in China

Multinational law firm Pinsent Masons is continuing its expansion in Asia Pacific having received government approval to open our third office in mainland China.

Pinsent Masons advises Pinergy on its sale to Sojitz Corporation

Multinational law firm Pinsent Masons has advised Irish company Pinergy on its sale to the Tokyo-based multinational group Sojitz Corporation

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Fintech Asia Limited on reverse takeover

Multinational law firm Pinsent Masons has advised Fintech Asia Limited, a publicly listed company on the mainboard of the London Stock Exchange, in a reverse takeover of ICFG Pte. Ltd.

Pinsent Masons advises RRD on the acquisition of Williams Lea

Multinational law firm Pinsent Masons has advised R.R. Donnelley & Sons Company (RRD) on its acquisition of business support services provider Williams Lea from private equity investor, Advent.

Pinsent Masons MPillay advises development funders on South-East Asia renewable energy investment

Multinational law firm Pinsent Masons MPillay has advised British International Investment Plc (BII) and Nederlandse Financierings-Maatschappij voor Ontwikkelingslanden N.V. (FMO) on their investment into a newly established renewable energy platform focused on South-East Asia.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.