Pinsent Masons hires new Chief Technology Officer

Leading the firm's 200+ strong team of technology specialists, Tracey will play a critical role in advancing the firm’s technology services and will enable the development and implementation of client-facing products and solutions

Joining from retirement property development business McCarthy Stone, where she’s been Chief Technology Officer since 2019, Tracey has delivered and implemented business-wide tech innovation, operational development and the deployment of digital transformation to promote cultural and behavioural business change.

Global Chief operating officer at Pinsent Masons, Matt Peers, said: "Having worked across a number of industries including property and healthcare, Tracey brings a wealth of experience and a deep understanding of the value and impact that a progressive and creative approach to technology can have on a business.

"Pinsent Masons has long been a leader in tech innovation, and we're excited to see how we can further embed technologies, such as AI, into our business. Tracey’s knowledge and expertise in tech-enabled change management will be an asset to the firm."

During her career Tracey has worked with a number of organisations on high profile initiatives focused on delivering business value and powerful customer experiences. She has developed partnerships with businesses and vendors to create digital ecosystems which recognise the importance of innovative tech, people, collaboration and culture. These initiatives have included the transformation of sales, services, hospital administration, patient pathways, finance operations and customer facing services using collaborative technology, AI powered solutions and the technology platforms and tools which enables businesses to realise the power of data and insights to drive business efficiency and competitive advantage.

Commenting on her move, Tracey said: "Pinsent Masons’ reputation for forward-thinking tech innovation offers me an interesting and exciting platform. As a professional services business it has led the charge for tech solutions for a number of years and I am looking forward to working alongside the team as the firm embarks on an exciting new tech-enabled era for legal services."

In recent years Pinsent Masons has launched a number of AI-backed, machine learning tools including brand protection platform Alteria. More recently the firm has enhanced its tech support across its business by appointing tech specialist, Orlando Conetta, as its first ever Head of Research Development. Orlando will work with teams across the firm to coordinate a collaborative and proactive approach to the adoption of new technology.