Webinar
Practical first steps to devising and implementing an effective anti-counterfeiting strategy
This webinar is a highly practical introduction to developing and implementing an anti-counterfeiting strategy for the first time, explaining in clear terms types of counterfeit and the options available to your business to tackle them effectively.
The prevalence of counterfeit goods has hit record levels since the start of the pandemic, but its illicit nature can lead businesses to mistakenly believe that their products and brands have not fallen victim. The reality is that most businesses that sell products have a counterfeiting problem (whether they know it or not). With lost profits, brand reputation and customer safety on the line, addressing the issue is being moved up the agenda.
