It will not be open to all internet users; instead, users must be customers of an ISP that already recognizes New.net domain names or users can download a plug-in application.
Since New.net's launch in March of this year, the company has been selling domain name extensions such as .shop, .family and .auction.
New.net has upset members of ICANN, the official naming body of the internet. Like other unofficial domain name sellers, New.net competes in a market where it can only succeed if it gets a sufficient number of users downloading the plug-in or accessing its sub-domains via affiliated ISPs. To date, it has been more successful than any other non-ICANN approved registry.