Jupiter analysts predict that the shift from investor-initiated trades to broker-solicited "responsive" trades will represent a radical change in the way investors use interactive media to manage their personal wealth. Robert Sterling senior analyst at Jupiter Media Metrix said:
"The on-line trading field is now wide open for reputable brokers and dealers to use secure wireless and e-mail technologies to encourage their customers to make responsive trades. Responsive trading will be the premiere customer-facing wireless brokerage application."